REQUEST THE TAP WHITEPAPER
TAP network -- the first Decentralized Advertising Network that rewards consumers for everyday purchases in the “EXPERIENCE ECONOMY” and connects approved brands to millions of consumers 1-on-1, powered by actionable data permissioned and encrypted with blockchain technology.
User Base: private beta testing includes 200,000 existing users, targeting full network rollout with up to 50M users across dozens of existing top consumer apps
Massive Network: Over 100,000+ top hotels, restaurants and bars are already in the TAP network as partners for rewards earning and redemption, targeting 500,000 partners in the first 12-18 months after full network launch
Major Brand Advertisers: Existing advertisers include Bacardi, Paramount and many other top hospitality and consumer product brands
PRESS IN MORE THAN 100 TOP MEDIA OUTLETS
HOW TAP WORKS
Consumers download HOOCH App for free, with TAP Wallet built-in -- no need to understand blockchain or crypto.
Spend as you normally would on your credit card. Connect your CC with HOOCH to verify if purchases are made with any of the 100,000+ partners within the HOOCH ecosystem.
Earn 5-10% of your spend back in TAP Coin with 100,000+ HOOCH partners.
Say goodbye to the days of CPM-based advertising with minimal traction. TAP blockchain-based advertising programs allow brands to identify and reward target consumers based on their purchase history (and a variety of other demographic categories).
Vastly More EffECTIVE Media Spend
Deeper Relationships with Target Consumers
REAL-TIME, HYPER-ACCURATE CAMPAIGN METRICS
TAP IS A MORE EFFICIENT ADVERTISING MODEL
Advertising today: maximal spend, minimal engagement
Today's “spray and pray” advertising is incredibly inefficient. Brands are HOPING for 1 in 1,000 response.
TAP: The future of consumer advertising
Using Blockchain, brands can have millions of direct micro-campaigns via smart contracts with consumers 1-on-1, instead of 1 contract with a centralized publisher where 99.9% media is wasted.
Decentralized Data Monetization
TAP allows consumers to directly control and monetize their purchase data for the first time. Consumers store their brand permissions in smart contracts, and get “paid” in TAP COIN when brands promote to them based on their data. “Proof of Action” is recorded on a blockchain ledger when consumers redeem TAP for a desired purchase or action promoted by brands.